Lionsgate Films is creating the Mad Men lounge experience and Hunger Games-inspired Peeta’s Bakery in the New York hotspot.
MAD Men, Hunger Games and John Wick fans will soon be able to live out their TV fantasies in real life in Times Square. Lionsgate Films movie studio has partnered with theme park company Parques Reunidos to create themed eateries in the popular New York hotspot.
The duo will be launching “entertainment centres” in 20 US and European cities over the next few years – starting with the Big Apple in 2019. In the New York centre will be a Mad Men-themed dining and lounge experience inspired by the show’s 1960’s décor and decadence and a Hunger Games-inspired Peeta’s Bakery.
There will also be a series of activities for fans, including a Hunger Games flying simulator attraction taking fans on a rescue mission through The Capitol. There will also be a Dauntless Challenge Course, a Divergent themed obstacle course and a John Wick: Chapter Two shooting ride where fans go head-to-head with a series of assailants.
In addition, a theatre that will host a variety of 4D film and live show experiences; and there will be virtual reality entertainment like a Nerve VR motorcycle thrill experience. Lionsgate Senior Vice President of Global Live and Location Based Entertainment Jenefer Brown said: “We look forward to extending our alliance to other major U.S. and European cities as we continue to grow our location-based entertainment business around the world.”
“Lionsgate Entertainment City celebrates so many of our greatest film and television properties and provides their fans with a unique immersive experience featuring state-of-the-art technology right in the heart of the city.”
This isn’t the first time Lionsgate has branched out into the amusement park business – it launched a Saw roller coaster in Thorpe Park in 2009 and is also set to launch theme parks in South Korea, Dubai and China.
Source : TheSun